Massive IT Go-To-Market with ConnectWise

How Massive IT Accelerated Growth with the ConnectWise Partner Program

At Massive IT, we are always looking for innovative ways to expand our services, streamline operations, and enhance our cybersecurity offerings to better serve our customers. Our recent collaboration with the ConnectWise Partner Program has been instrumental in helping us achieve these goals, and we are excited to share our success story.



A Strategic Partnership for Cybersecurity Excellence

As the demand for robust cybersecurity solutions continues to rise, Massive IT recognized the need to stay ahead of evolving threats and provide cutting-edge security solutions to our clients. Our journey with the ConnectWise Partner Program has provided us with invaluable resources, training, and strategic guidance, enabling us to refine our go-to-market strategy and drive business growth.

According to our CEO and founder, Michael Emdy, "We have gained great insight into the current cybersecurity market, products, technologies, and frameworks for engaging our customers and providing security solutions." This insight has empowered our team to develop a repeatable and scalable process for delivering best-in-class cybersecurity services.

Enhancing Our Marketing and Sales Approach

One of the key challenges we faced was optimizing our sales and marketing processes to effectively reach and engage organizations with 50 to 500 seats. Through the ConnectWise Partner Program, we gained access to a wealth of marketing resources, campaign strategies, and expert guidance, helping us fine-tune our approach.

With the support of our dedicated Partner Development Manager (PDM), we implemented targeted telemarketing campaigns, social media outreach, and webinars to generate leads and drive revenue growth. The results have been promising, with our efforts yielding qualified leads and closing new managed service agreements covering cybersecurity, disaster recovery, and Microsoft services.

Empowering Our Team with Training and Enablement

Training and knowledge transfer have been pivotal elements of our engagement with ConnectWise. Our technical and sales teams have benefited from tailored training sessions, access to the Partner Portal, and a structured approach to product education. This has equipped them with the necessary tools to effectively communicate the value of our cybersecurity solutions to prospective customers.

As Emdy noted, "The level of training was appropriate to our sales staff, and the ConnectWise Partner Portal enables them with information about new products and technologies that apply to our customers, along with access to ready-made marketing collateral for email, social media, and direct conversations."

Driving Toward a Scalable and Repeatable Business Model

With a well-structured marketing and sales framework in place, Massive IT is now positioned to scale our cybersecurity practice efficiently. We continue to monitor the success of our marketing initiatives and refine our approach to ensure sustained growth and customer engagement.

"The Massive IT sales and marketing engine is firing on all cylinders now," said Emdy. "We have developed strategies, frameworks, and tools to move us toward a repeatable process, and plan to hit a rhythm in our marketing efforts to drive lead generation."

Looking Ahead: Expanding Our Security Practice

As we continue to grow, Massive IT remains committed to expanding our security practice, both organically and through strategic acquisitions. Our future plans include developing an in-house Security Operations Center (SOC) to further enhance our ability to detect, prevent, and respond to cyber threats.

Our collaboration with ConnectWise has been a game-changer, and we encourage other IT service providers looking to strengthen their cybersecurity offerings to explore the benefits of the ConnectWise Partner Program.

For a more detailed look at our journey and the impact of our partnership with ConnectWise, check out the full case study here: Read the ConnectWise Case Study.

At Massive IT, we believe in continuous improvement, innovation, and delivering exceptional security solutions to our clients. With the right partners and resources, we are confident in our ability to meet the evolving cybersecurity needs of businesses across the U.S. and Europe.